play jazz music – jazz standards – musical improvisation

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This bank holiday was apparently ‘national star wars day’- everybody get ready with the ‘may the forth be with you -hahaha. But this made me think of Star Wars- I really enjoyed watching the first three movies- none of these episode one to three, vader as a child nonsense and the amount of merchandising the movies had. There were toys, t-shirts, bubble bath, books, cds -you name it, it has yoda’s face on it, but there lies the genius of George Lucas.

Star Wars was the first real film to think about merchandising for a film, and it paid off big time. In the contract for the movie Lucas grabbed the merchandising rights to the films, which, with movie merchandising not that big at the time they didnt really care -should they of? No one imagined that the films would be that big and bring in that much money -not even Lucas himself- he just had an idea of how to market the movie. Taking the merchandising rights allowed him to produced what he wanted to help sell the movie -and when Star wars mania hit the world, he just couldnt keep up with the demand for the promotional merchandise. The money brought in also helped persuade banks to loan Lucas the money to film the Empire Strikes Back, which was an even bigger movie.

Star Wars not only changed filmaking in Holywood, but also the way movies are were marketed. Ever since there have been art books, action figures, t-shirts and many more items of branded merchandise. Movie studios litterally couldnt ignore the millions that the movies were bringing in just from t-shirts and other merchandise- but could you blame then? It means more exposure for the movie with people owning he merchandise and much more money for the studios. Because most of us, even if its just one item, have some form of movie merchandise lying around the house -posters, t-shirts, cds, books -the potential for it is huge -and George Lucas took advantage of it to help his ’small space picture’ out.

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